The Pierce County Economic Development Corporation (PCEDC), Small Business Development Center and SCORE Launch “Developing Your Agricultural Business Enterprise” Workshop Series

27 Dec 2019

River Falls, WI – The Pierce County Economic Development Corporation (PCEDC), Small Business Development Center and SCORE are launching, “The Developing Your Agricultural Business Enterprise” workshop series to provide entrepreneurs and agricultural producers tools and resources launch their agricultural or rural business venture.

“The Developing Your Agricultural Business Enterprise series is an interactive program providing you, the entrepreneurs and agricultural producer with the knowledge and tools needed to analyze, assess, develop and grow your agribusiness venture. These workshops will help you discover potential opportunities in developing your agribusiness enterprise whether it be a value added venture, agritourism, organic and sustainable agriculture or traditional commodity production”, said Joe Folsom, Executive Director PCEDC.

Here are components to this terrific series:

Values, Vision, Mission, Business Model Canvas, Products & Services

Starting with your values, vision and aspirations we will take you through the process of developing the products/services based upon the feedback of your potential customers. This will enable you quickly develop your value proposition and assess your opportunities.

Resources to Guide You Through the Business Planning Process

This session will assist you in identifying those that can guide you through the process, provide answers and enable you to develop a plan and strategy for a successful agricultural business enterprise.

Business Planning for Farm Entrepreneurs, Market Research & Marketing Strategy

This session will guide you through the market research process, development of your marketing strategy and incorporating this information into your business plan.

Financial Planning for Agricultural Entrepreneurs

We will introduce you to financial statements, how to interpret financial statements and use key financial ratios to benchmark your performance and to financial planning tools to develop your financial plans.

Capitalization/Funding Sources, Business Structures, Operations, and Human Resources

In this final session we will cover capitalization and funding sources for your business enterprise, provide an overview of business organizational structures and operations.

These 5 workshops will be held every Monday from 6 pm to 8:30 pm starting January 27, 2020 at the St. Croix Valley Business Innovation Center at 1091 Sutherland Ave, River Falls, WI 54022. There is no charge for this workshop series. For more information and registration, visit

The series is sponsored by Pierce County Economic Development Corporation, UW-River Falls SBDC and SCORE.

Pierce County EDC Contact:

Joe Folsom
Exec. Director