Great River Road Visitor & Learning Center

200 Monroe St • Prescott, WI 54021 United States

Each year we welcome about 15,000 visitors to the Center and host a total of nearly 1,000 people at our diverse educational programs. The Center is also a hub for community activity. We offer local schools, churches, 4H groups, and other non-profit organizations the opportunity to use our upgraded amenities at the Center and Freedom Park at no cost to them. Prescott has come to use this space for ongoing events and annual celebrations that create traditions, good memories, and a sense of community.


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