Business Capitalization

One of the greatest challenges to lasting business success is to find the right capital structure for the venture. Navigating the alphabet soup of private and public sector programs can be daunting, even to those with extensive finance expertise.  Let us help you in this challenge.  Call us for a free, confidential discussion of your financing needs. (715) 425-3881.

We have categorized a number of the business capitalization tools. Here is a brief explanation of each tool/resource. 

Business Capitalization

Local Commercial Lenders

Local lenders that provide business and commercial lending to businesses and entrepreneurs under conventional rates and terms.  This includes commercial banks and credit unions

Resources (lenders that provide conventional business financing):

Hiawatha National Bank
(715) 448-3311

BMO Harris
(715) 273-3940

Westconsin Credit Union
(715) 273-4238

Royal Credit Union
(800) 341-9911

CCF Bank
(715) 273-4502

First National Bank of River Falls
(715) 426-1856


First Bank of Baldwin
(715) 778-5537

River Falls State Bank
(715) 425-6782

Compeer Financial
(715) 688-6342

Citizens State Bank
(715) 639-5411

Midwestone Bank
(715) 377-7180

First American Bank
(715) 381-8330

First State Bank and Trust
(715) 808-8183

Associated Bank
(715) 273-6680

Wells Fargo Bank
(715) 377-2160

First National Community Bank
(715) 386-9301

(715) 386-7378


SBA 7(a) Loan Guarantees

One of the many financial tools SBA offers is its 7(a) loan guarantee program.  The program in partnership with your local lender through the use of a loan guarantee provides you access to capital when you may not otherwise qualify for conventional financing. Lenders and loan programs have unique eligibility requirements. In general, eligibility is based on what a business does to receive its income, the character of its ownership, and where the business operates. Normally, businesses must meet size standards, be able to repay, and have a sound business purpose. Even those with bad credit may qualify for startup funding. The lender will provide you with a full list of eligibility requirements for your loan.


  • Lender Match is a free online referral tool that connects small businesses with participating SBA-approved lenders. Click here to connect to local lenders participating in SBA’s 7(a) loan guarantee and 504 fixed asset lending program:

SBA 504 Fixed Asset Financing

An SBA funded program that provide financing for fixed assets such as land building and equipment in partnership with a local lender such as bank or credit union through a licensed certified development company.  Fixed rates for 30-40% of the project cost for terms of 10-25 years.  10-20% equity injection required and a 1s mortgage lender willing to make a loan for 50% of the project cost.


(715) 381-6719



504 Corporation



Eligible businesses can startup and grow with working capital or funds for supplies, equipment, furniture and fixtures. Borrow from $500 to $50,000 and access free business counseling from microlenders.


Women Venture
(612) 224-9540




414 263 -5450

Impact Seven
714 434-1717

Regional Business Fund (RBF)


Revolving Loan Funds

Financing intended to cover the gap between what a conventional lender is willing and able to lend and the remaining debt capital needs of the business.  Requirements are specific to each program.


Mississippi River Regional Planning Commission (MRRPC)
608 785-9396

Regional Business Fund (RBF)

St. Croix Electric Cooperative


Wisconsin Economic Development Corporation (WEDC)

WEDC provides funding, resources and training help companies that do business in Wisconsin maximize their potential.  Obtain details from Heather Smith, Regional Economic Development Director at 608.210.6758 or


The Property Assessed Clean Energy (PACE) is a financing program for energy efficiency, renewable energy and water efficiency improvements and equipment.  A PACE approved lender  provides low cost long term financing. Visit or call  800.522.3014 to learn more.

USDA Rural Development

o   USDA Rural Development through its prtnerhsip relationships with organizations such as local lenders and non profit  provides loans, loan guarantees, and grants are available to individuals, businesses, cooperatives, farmers and ranchers, public bodies, non-profit corporations, Native American Tribes, and private companies in rural communities. The financial resources of the Business Programs are often leveraged with those of other public and private credit source lenders to meet business and credit needs in under-served areas. The funding is intended to help improve the quality of life in rural communities by enhancing economic opportunities and ensuring self-sustainability for generations to come. Visit  to learn more  about the following programs:


Crowdfunding Resources

There are four types of crowd funding: Micro finance, Credit based, Rewards based crowdfunding and Equity Crowd funding.




Rewards-Based Crowdfunding

Equity Crowdfunding


Venture Capital

Venture Capital- is a type of private equity a form of financing that is provided by firms or funds to small, early-stage, emerging firms that are deemed to have high growth potential, or which have demonstrated high growth


Angel Investors

An Angel Investor is an affluent individual who provides capital for a business start-up, usually in exchange for convertible debt or ownership equity. A small but increasing number of angel investors invest online through equity crowdfunding or organize themselves into angel groups or angel networks to share investment capital, as well as to provide advice to their portfolio companies Visit the Wiscosnin Angel netork for more information: