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Pierce County Tourism Brand Perception Study

January 03, 2020

Category: Tourism

Pierce County Tourism Brand Perception Study



This summary provides a brief overview of the research process and key findings that resulted from the collaboration between the University of Wisconsin-La Crosse Tourism Research Institute, the Pierce County Economic Development Corporation, and the supporting Pierce County, Wisconsin municipalities of Bay City, Ellsworth, Prescott, and River Falls to conduct a Pierce County tourism brand perception study.