River Falls, WI
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The Ellsworth Cooperative Creamery

Ellsworth Dairy Cooperative is based in the Heart of Wisconsin's Dairyland in the town of Ellsworth, Wisconsin, and was proclaimed the "Cheese Curd Capital of Wisconsin " by Governor Anthony S. Earl in 1984. Our 450 proud dairy farm family owners live near Ellsworth, throughout Wisconsin, and into Minnesota.

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River Falls Demographics

Population

Population 2000 2010 2016 2021
River Falls city 13,078 15,000 15,296 15,712
Source: ESRI, 2017-03-02

Population by Age

Population 2010 2016 2021
0-4 816 760 793
5-9 759 714 712
10-14 598 722 699
15-19 2,017 1,944 1,984
20-24 3,572 2,834 2,721
25-29 1,157 1,469 1,168
30-34 916 1,056 1,399
35-39 724 781 969
40-44 658 683 733
45-49 708 699 681
50-54 728 749 682
55-59 646 799 742
60-64 467 662 710
65-69 331 521 614
70-74 266 347 485
75-79 204 193 259
80-84 213 164 164
85+ 220 198 198
18+ 12,420 12,656 13,038
Median Age 25 27 29
Source: ESRI, 2017-03-02

Population by Race

River Falls city 2016
Total 15,296
White Alone 94.230
Black Alone 1.180
American Indian Alone 0.460
Asian Alone 1.520
Pacific Islander Alone 0.020
Some Other Race 0.600
Two or More Races 1.990
Hispanic Origin 2.410
Diversity Index 15.300
Source: ESRI, 2017-03-02

Households

Population 2000 2010 2016 2021
Households 4,454 5,150 5,379 5,569
Housing Units 4,551 5,449 5,664 5,923
Owner Occupied Units 3,066 3,192
Renter Occupied Units 2,313 2,377
Vacant Units 285 354
Source: ESRI, 2017-03-02

Income

River Falls city 2016 2021
Median Household $54,533 $62,046
Average Household $68,404 $75,572
Per Capita $24,782 $27,363
Source: ESRI, 2017-03-02

Household Income Base

River Falls city 2016
<$15,000 734
$15,000 - $24,999 478
$25,000 - $34,999 541
$35,000 - $49,999 707
$50,000 - $74,999 928
$75,000 - $99,999 816
$100,000 - $149,999 823
$150,000 - $199,999 222
$200,000+ 130
Source: ESRI, 2017-03-02

Growth Rate

River Falls city 2010 - 2014 2014 - 2019
Population 0% 1%
Households 1% 1%
Families 2% 1%
Median Household Income 3%
Per Capita Income 2%
Source: ESRI, 2017-03-02

River Falls Quality Life

Home Value

River Falls city 2016 2021
Median Home Value $196,669 $237,287
Average Home Value $220,742 $261,572
<$50,000 113 59
$50,000 - $99,999 153 61
$100,000 - $149,999 489 134
$150,000 - $199,999 833 642
$200,000 - $249,999 647 938
$250,000 - $299,999 273 466
$300,000 - $399,999 359 641
$400,000 - $499,999 111 143
$500,000 - $749,999 74 94
$750,000 - $999,999 9 9
$1,000,000 + 4 4
Source: ESRI, 2017-03-02

Housing Year Built

Year Range Houses Built
2010 or Later 44
2000-2009 1,203
1990-1999 784
1980-1989 549
1970-1979 970
1960-1969 675
1950-1959 428
1940-1949 234
1939 or Before 723
Source: ESRI, 2017-03-02

Commute

Category Commuters
Workers 16+ 8,321
In-County Residents 2,837
Out-of-County Residents 2,761
Drive Alone 6,148
Carpooled 544
Public Transport 13
Work at Home 324
Less than 5 minutes 631
5-9 minutes 1,176
10-14 minutes 1,209
15-19 minutes 999
20-24 minutes 755
25-29 minutes 255
30-34 minutes 941
35-39 minutes 358
40-44 minutes 372
45-59 minutes 670
60-89 minutes 555
90+ minutes 76
Average Travel Time 24
Source: ESRI, 2017-03-02

River Falls Workforce Occupations

Employees By NAICS

Category Number
Total Employees 5,693
Agr/Forestry/Fish/Hunt 2
Mining 0
Utilities 10
Construction 169
Manufacturing 336
Wholesale Trade 350
   
Retail Trade 964
Motor Veh/Parts Dealers 66
Furn & Home Furnish Str 5
Electronics & Appl Store 21
Bldg Matl/Garden Equip 83
Food & Beverage Stores 308
Health/Pers Care Stores 144
Gasoline Stations 24
Clothing/Accessory Store 16
Sports/Hobby/Book/Music 20
General Merchandise Str 108
Misc Store Retailers 40
Nonstore Retailers 129
   
Transportation/Warehouse 109
Information 230
   
Finance & Insurance 271
Cntrl Bank/Crdt Intrmdtn 174
Sec/Cmdty Cntrct/Oth Inv 38
Insur/Funds/Trusts/Other 59
   
Real Estate/Rent/Leasing 144
Prof/Scientific/Tech Srv 296
Legal Services 88
Mgmt of Comp/Enterprises 0
Admin/Support/Waste Mgmt 96
Educational Services 664
HealthCare/Social Assist 649
Arts/Entertainment/Rec 131
   
Accommodation/Food Srvcs 618
Accommodation 62
Food Srv/Drinking Places 556
   
Other Srv excl Pub Admin 405
Auto Repair/Maintenance 26
Public Administration Emp 246
Source: ESRI, 2017-03-02

River Falls Workforce Establishments

Businesses By NAICS

Category Number
Total Businesses 532
Agr/Forestry/Fish/Hunt Bus 1
Mining Bus 0
Utilities Bus 1
Construction Bus 32
Manufacturing Bus 13
Wholesale Trade Bus 13
   
Retail Trade Bus 73
Motor Veh/Parts Dealers Bus 8
Furn & Home Furnish Str Bus 2
Electronics & Appl Store Bus 3
Bldg Matl/Garden Equip Bus 6
Food & Beverage Stores Bus 10
Health/Pers Care Stores Bus 6
Gasoline Stations Bus 5
Clothing/Accessory Store Bus 6
Sports/Hobby/Book/Music Bus 8
General Merchandise Str Bus 2
Misc Store Retailers Bus 13
Nonstore Retailers Bus 4
   
Transportation/Warehouse Bus 7
Information Bus 8
   
Finance & Insurance Bus 60
Cntrl Bank/Crdt Intrmdtn Bus 28
Sec/Cmdty Cntrct/Oth Inv Bus 13
Insur/Funds/Trusts/Other Bus 19
   
Real Estate/Rent/Leasing Bus 34
Prof/Scientific/Tech Srv Bus 48
Legal Services Bus 9
Mgmt of Comp/Enterprises Bus 1
Admin/Support/Waste Mgmt Bus 12
Educational Services Bus 19
HealthCare/Social Assist Bus 51
Arts/Entertainment/Rec Bus 13
   
Accommodation/Food Srvcs Bus 42
Accommodation Bus 6
Food Srv/Drinking Places Bus 36
   
Other Srv excl Pub Admin Bus 68
Auto Repair/Maintenance Bus 5
Public Administration Bus 16
Source: ESRI, 2017-03-02

River Falls Higher Education

Educational Attainment (25+)

Educational Level Attained Number
Some High School 262
Graduated High School 1,526
Associates Degree 1,229
Bachelor's Degree 2,307
Graduate Degree 1,148
Source: ESRI, 2017-03-02

Education Expenses

Category Amount
College Tuition $7,532,417
College School Books/Supplies $363,303
Voc/Tech School Books/Supplies $7,332
Source: ESRI, 2017-03-02

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