Pierce County, WI

Our Communities

Pierce County

Population

Total Population

41,570

Population
Growth Rate

0.21%

Median Age

36

Diversity Index

11.800

Housing & Income

Households

15,459

Total Housing Units

16,541


Owner Occupied

11,173

Render Occupied

4,286

Vacant

1,082

Median Home Value

$207,931


Average Home Value

$253,781

Income
Growth Rate

Median
Household Income

0.48%


Per Capita Income

2.12%

Income Projection

Median Household

$61,452 $71,108


Average Household

$76,085 $84,247


Per Capita

$28,924 $32,125

Workforce

Total Businesses

1,542

Total Employed

12,038

Workers 16+

22,114

AG/Forestry/Fish/Hunting

Businesses

68

Employed

204

Mining

Businesses

5

Employed

10

Utilities

Businesses

4

Employed

64

Construction

Businesses

142

Employed

582

Manufacturing

Businesses

48

Employed

1,210

Wholesale Trade

Businesses

53

Employed

325

Some
High School

963

Graduated
High School

7,770

Associates
Degree

3,244

Bachelor's
Degree

5,118

Graduate
Degree

2,291

Average Commute Time

27 min.



Resident Commuters

7,938

Non-Resident Commuters

4,911

Drive Alone

17,393

Carpooled

1,814

Public

32

Work At Home

1,120

Government and Taxation

Wisconsin's business tax structure offers several advantages relative to our neighboring state of Minnesota along with a range of exemptions and incentives to encourage ongoing capital investment.  We will be glad to provide a specific projection and two-state comparison customized to your project parameters for your review with your tax advisor.

 WisconsinMinnesota
Corporate Income Tax Rate7.9%9.8%
Alternative Minimum Taxnone5.8% rate
Property Tax (state average, commercial/industrial)$22 per thousand$33 per thousand
Manufacturing machinery & equipment taxationexempttaxable
Sales & Use tax rate:  
State:5.00%6.50%
County option rate:0.50%0.01% to 9.0%
Local option:none.50% to 1.0 %
Sales tax treatment for manufacturing equipment:EXEMPTrefund mechanism
Unemployment compensation rate base:$13,000$25,000
Unemployment compensation rate range:0.05% -- 9.8%0.4% -- 9.3%
Workers’ compensation, average rate per $100$4.93$8.11 

 

Higher Education

Pierce County is blessed with a wide range of education, training, and employment resources for local firms.  Home to a recognized and accredited campus of the University of Wisconsin, Pierce County also is strategically located within a 50 mile radius of fifteen technical and community college campuses, representing a pool of over 25,000 graduates each year from which to recruit.  Pierce County’s six school districts are also recognized for outstanding secondary education programming, resulting in above-average graduation rates, test scores and continuing education participation.

There are also several outstanding private workforce development firms that serve Pierce County and provide efficient service in the areas of job skill evaluation, compensation and benefit surveying, recruiting, evaluation, training, and forecasting.  Human resource professionals of the region meet monthly at the St. Croix Valley Employers’ Association, a peer group recognized by the Society of Human Resource Management and an excellent networking and information sharing resource for Pierce County firms.

Transportation

Pierce County offers a convenient, cost effective and globally connected location for your business.  We are in the southeast corner of the vibrant and cosmopolitan Minneapolis-St. Paul metropolitan area, rated one of "America's Smartest Cities" by American Business Journals.  MSP International Airport, one of the world’s major air transportation hubs with convenient flights to key international destinations, is one half hour west of the City of Prescott and within an hour and ten minutes of all of Pierce County.  Executive jet aircraft often find advantage in using the Red Wing Regional Airport’s 5,010 foot runway, fuel service and FBO operations located in southern Pierce County. Interstate 94 is just north of Pierce County for easy highway access to the Twin Cities, Chicago, Kansas City, and the rest of the country.  Several local trucking and warehousing firms provide a wide range of logistics services .  The Burlington Northern Santa Fe system main line between the Twin Cities and Chicago runs along Pierce County’s southern border, and four other rail systems maintain facilities within a half hour of our County.  There’s even a Mississippi River terminal across from Pierce County for  users of commodities transported by river barge. 

The County’s metro location, just across the scenic St. Croix and Mississippi Rivers from Minnesota, also carries the unique potential of business tax savings from a Wisconsin platform.  Generally, Wisconsin’s business tax structure climate offers a more favorable commercial and industrial property tax rate, a more favorable corporate income tax rate, a more favorable unemployment compensation base and rating system, and more favorable workers’ compensation tax rates for most occupations.  Some companies have found that their tax savings from moving to Wisconsin has completely financed the debt service on their new Wisconsin facilities. 

Contact Pierce County Economic Development Corporation for case studies and a customized two-state tax comparison for your new facility. 


Fast Fact Image

Glen Park

Located in River Falls, Glen Park is home to trails connecting to the White Pathway to the north, River Hills Park to the south and the Kinnickinnic River; a public swimming pool; many large trees; grass and several types of recreational activities.